Just like many stoners, Pizza Hut bakes at 420 (degrees Fahrenheit that is). So we decided to lean into this product truth and remind everyone that Pizza Hut pizza has been and always will be the best munchie.

We launched this campaign on 4/20 with OOH and social, and also joined stoners at the largest 4/20 meet-up in Canada, proving that at Pizza Hut, 4/20 isn’t just a high holiday; it’s the key to being perfectly baked.