Consumers are starting to care about their health more than ever and the first thing they do when they want to be ‘healthier’ is cut out alcohol. However, you can still be healthy and enjoy the occasional beer - it’s good for the soul.

To prove to consumers that beer isn’t as ‘unhealthy’ as we think, we knew we had to create a campaign that highlights Rally Beer’s addition of electrolytes and position it as a guilt-free beer.