FANTA
NO CAPS
fanta wants gen z to think they are cool, but how could they when their logo is in all caps?!
the one thing gen z’s hate more than skinny jeans, are capital letters, but they love poking fun at companies that try to be cool and relatable. so we decided to give fanta’s logo a “no caps” update by launching a playful campaign that embodies the “corporate trying to be cool” vibe.
AD & CW - SIOBHAN SKENE, NATASHA MILLER, & SAMIRA GHADBAN