FIJI WATER
HIBISCUS SKIES
Posting sunsets on social media has been a long running trend, and Canadian fall actually makes them more vibrant and pink. With one of FIJI Water’s main brand colours being hibiscus pink we thought using these sunsets would the perfect way to inject the “summery” brand into the fall season, which is normally cluttered with pumpkins, leaves and PSL’s.
We partnered with local Toronto artist Jade Buckley to create 3 watercolour paintings of Canadian landscapes using FIJI Water’s brand colours, incentivizing engagement through a giveaway of the original paintings and FIJI Water products.
GIVEAWAY
PAID MEDIA
AGENCY: THE LOCAL COLLECTIVE
CCO: MATT LITZINGER
PRESIDENT: KAITLIN DOHERTY
ECDS: CAITLIN KEELEY, JOSH DAY, OMAR MORSON
ART DIRECTOR: SIOBHAN SKENE
COPYWRITER: TORI BRADBROOK
CLIENT: FIJI WATER