For years people have been overlooking the 20% of Canadians that live in rural/small communities, including Red Bull. However, thanks to those who work in sectors like farming, aquaculture, and mining, these communities contribute 30% of the countries economic output, which means they are working 50% harder

So, to show our appreciation for all of their hard work, we’re making their Red Bull cans 50% bigger - that’s 50% more wiiings for everything they do for us.